观点任天堂

Why Japan should sell Nintendo
为什么说日本该卖掉任天堂?

A sale of one of its crown jewels could be transformative for the country
刘易斯:微软垂涎这家创造力永远在线的日本游戏公司。虽然听起来疯狂,但出售这样一家公司的积极影响可能远远超过日本愿意承认的。

A few months into the pandemic, when large parts of a bored, hunkered-down world were thinking about buying Animal Crossing: New Horizons, an excitable, expansionist Microsoft was thinking about buying the games maker, Nintendo.Nintendo? The unbuyable factory of whimsy? Asia’s mightiest exporter of soft power and Japan’s closely held Fort Knox of intellectual property? Madness. Well, perhaps. But madness of a type that might benefit Japan far more than it will admit. 

新冠疫情暴发几个月后,当全世界蛰伏不出、烦闷透顶,很多人都想着购买《集合啦!动物森友会》(Animal Crossing: New Horizons)的时候,意气风发、崇尚扩张的微软(Microsoft)却想着买下出品这款游戏的任天堂(Nintendo)。

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