专栏咏竹坊

Yalla bets on hardcore gamers in bid to jumpstart growth

The Middle Eastern social networking and gaming company recently launched its first two games targeting serious players after months of testing, hoping they can become a major new growth driver.

Bring on the hard-cores!

That’s the battle cry these days at Middle Eastern social networking and gaming company Yalla Group Ltd. (YALA.US), which is betting big on a pivot to hardcore games as it seeks to bring back investors who flocked to the company in its earlier days of strong double- and e