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Retail slowdown takes wind out of Dmall’s advancing IPO

The provider of cloud-based services for traditional and e-commerce retailers posted revenue growth of just 1.6% in the first quarter

The clock is ticking on retail cloud services provider Dmall Inc., which revealed in an updated prospectus for its planned Hong Kong IPO that it is quickly exhausting its limited cash pile. The company, which is closely tied to domestic retailing giant Wumei, also known as Wumart, estimated its current financial resources are sufficient to fund its operations for just the next 12 months.

That makes the completion of its IPO that much more crucial, since the new listing could significantly boost its cash reserves that stood at just 477 million yuan ($66 million) at the end of March, according to the updated prospectus filed last Thursday. There’s just one problem, namely, that Dmall’s business isn’t going anywhere fast, slowing sharply in the six months since it filed its original prospectus last December.

But Dmall says it has the situation under control, and is improving its performance by focusing on its highest margin businesses and also controlling costs. As a result, it forecast it would break even by next year, which should theoretically stabilize its cash position.

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