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Goldman Sachs loses taste for China’s cheese lollipops

Demand for flavoured snack expected to weaken as consumers tighten belts, say analysts

Analysts at Goldman Sachs have made a sharp U-turn on China’s appetite for cheese — and the snacking habits of its children — in the latest reassessment of the way the country’s consumer tastes are changing.

At the centre of Goldman’s volte face is a stock recommendation on Shanghai-listed Milkground, China’s leader in the competitive culinary realm of the cheese lollipop — a delight that combines cheese with sweet flavours such as chocolate and banana, is aimed at the under-12s and claims to have solid nutritional value.