专栏咏竹坊

China’s Sun Protection Market Shines, and Not Just in Summer

Sales of sun protective products in China were worth nearly $4 billion in 2021, providing fertile new ground for traditional outdoor gear makers and a growing field of newcomers

It’s 9 a.m. in mid-July, and Luo Yan starts her daily sun protection routine. First the 22-year-old college undergraduate takes out a sunscreen designed specifically for sensitive skin and applies it slowly and evenly on her face and arms. Wearing a whit