瑞士信贷

Credit Suisse ‘merch’ and the rush to buy history

From hats to pendants, branded products from troubled institutions have a curious appeal

As shares of Credit Suisse hover under $1, the price of its memorabilia is on the rise. When the storied Swiss bank ceased to exist practically overnight, rescued in a $3.25bn deal by rival UBS, baseball caps, ski hats and other items bearing its logos were posted on auction sites and racked up bids, as collectors tried to grab pieces of fashion, and financial, history.

Credit Suisse knit hats with red, blue and white block stripes like a summer Popsicle are appearing on eBay and Swiss reseller websites such as Ricardo.ch. The retro, skiwear-like hats are being listed for more than $100, a phenomenon first reported by Reuters. A 14-carat, 2.7-ounce branded gold pendant was listed on eBay and sold for $250 within hours