If you utter the words “TikTok” to middle-aged executives and financiers this Christmas, many will wince.
No wonder. Ever since the short-form video platform emerged in 2016, it has been wildly popular with kids, and is now used by two-thirds of American teens. Which, in turn, sparks baffled irritation from many parents — particularly when it surfaces at family dinners.
But right now grown-up investors have another reason to fret: TikTok is becoming a powerful symbol of the geopolitical pitfalls that await markets in 2023.
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