TikTok has abandoned plans to expand its live ecommerce initiative in Europe and the US, after the social media platform’s foray into QVC-style shopping in the UK was hit by internal problems and struggled to gain traction with consumers.
TikTok已放弃在欧洲和美国扩张其直播电商业务的计划，此前，该社交媒体平台在英国试水直播购物模式并不顺利，内部出现各种问题，在消费者中间也很难流行起来。
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