A culture clash between TikTok’s Chinese owners and some of its London employees has triggered a staff exodus and complaints about an aggressive corporate culture that runs counter to typical working practices in the UK.
The friction has centred on the social media company’s ecommerce initiative, TikTok Shop, which launched in the UK in October.
Joshua Ma, a senior executive at China’s ByteDance — owner of the viral video app — and the head of ecommerce at TikTok Europe, outraged London-based staff at a dinner this year when he said that, as a “capitalist”, he “didn’t believe” companies should offer maternity leave.
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