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Prudential continues pivot to Hong Kong despite ‘difficult’ conditions

FTSE 100 life insurance group with dual headquarters plans to increase share of head office staff in territory

Prudential has warned that Hong Kong’s Covid-19 measures continue to make trading “difficult” in its core market, but the life insurer added that it planned to increase the share of head office staff there as it stressed its long-term commitment to the Asian financial hub.

The FTSE 100 group has undergone a break-up in recent years, leaving it solely focused on Asia and Africa — but with a UK domicile and primary listings in London and Hong Kong.

The group’s incoming chief executive is to be based in Asia for the first time, but might be forced to remain outside Hong Kong in the short term due to the challenges posed by pandemic-related travel restrictions, the Financial Times reported last month.

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