This article only represents the author's own views.
Watch out, world. First China’s ByteDance gave us TikTok, the wildly popular short video app that has become all the rage among teens around the globe. Now the much smaller but equally trendy Pop Mart International Group Ltd. (9992.HK) is hoping to bring us names like Dimoo and Pucky, as it seeks to sell its toys that have gained big followings at home to a global audience.
The company officially dipped its toe into the lucrative European market with its launch of a store in London last Thursday, according to an announcement on its website. The opening brings Pop Mart’s global footprint to 23 countries since it opened its first overseas location in South Korea at the end of 2020.
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