专栏咏竹坊

Step Right Up: Pop Mart Excites Investors with Foray Into Theme Parks

Collectible toymaker’s shares rise 9% in the week since media reported its plans to open its first entertainment venue in Beijing.

This article only represents the author's own views.

Pop Mart International Group Ltd. (9992.HK) is preparing to “super-size” its core business, which has found huge success by selling popular “blind box” collectible toys from small shops and vending machines.

More precisely, the Hong Kong-listed company is reportedly preparing to double down on its winning formula with a foray into the theme park business, according to local media reports. The strategy does seem like a logical way for Pop Mart to leverage its hug