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Globally Minded Zepp Raises Eyebrows With New Ultra-Long Life Smartwatch

Company unveils new products under its own Amazfit brand, aiming to emerge from the shadows of longtime partner and major shareholder Xiaomi

This article only represents the author's own views.

Chinese smart wearable device maker Zepp Health (ZEPP.US) is making good on its aim of weaning itself off smartphone partner Xiaomi (1810.HK) with the recent launch of a new line of ultra energy-efficient smartwatches under its own Amazfit brand.

The eight-year-old company has been working to build up a stronger line up of its own brands to lift margins and prove it can generate revenues independent of the Chinese smartphone giant that is also one of its major investors. Zepp took an important step in that direction last week when it rolled out an entirely new operating system (OS) for its own smartwatches.

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