The titanic struggle between Big Tech and Australia’s government over paying for news content this week produced two strikingly different outcomes. Facebook blocked sharing of news in the country, leaving users without access to news sites — plus some government health and emergency services sites — via its services. Google chose instead to agree licensing deals with Australian companies, and a global accord with Rupert Murdoch’s News Corp. Far from providing a model of how to rebalance the economics of online news, the Australian case highlights the potential pitfalls when using legislation to tackle the matter.
本周,大型科技公司与澳大利亚政府之间围绕为新闻内容付费进行的激烈斗争产生了两种截然不同的结果。Facebook在澳大利亚屏蔽了新闻分享,致使用户无法通过其服务访问新闻页面——以及一些政府卫生和紧急服务部门的页面。谷歌(Google)则选择与澳大利亚出版商达成授权协议,而且与鲁珀特•默多克(Rupert Murdoch)旗下的新闻集团(News Corp)达成一项manbetx app苹果 协议。这起纷争非但没有提供一种重新平衡在线新闻盈利的模式,反而突显出利用立法手段解决这一问题时可能遭遇的陷阱。