A new batch of search engine start-ups positioning themselves as potential rivals to Google is hoping that growing regulatory pressure will finally reverse two decades of the search giant’s dominance.
The latest challengers include Neeva, launched by two former Google executives, and You.com, founded by Salesforce.com’s former chief scientist, as well as Mojeek, a UK-based start-up with growing ambitions to build its own index of billions of web pages.
Though their odds of success are long, each sees a different opportunity for a new approach to Google’s familiar list of links and results, which has evolved only incrementally in recent years.
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