Angela Cretu is no stranger to crises.
The 45-year-old Romanian was running Avon’s operations in eastern Europe in 2014 when Russian tanks rolled into Crimea, forcing the rerouting of supplies and the reconfiguration of payment systems after the invaders swapped hryvnia for roubles.
Two years later she was responsible for Africa and the Middle East when elements of the Turkish military attempted a coup against the country’s president Recep Tayyip Erdogan. “Half the country was under curfew with no way to get things in or out,” she recalls.
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