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Mao Zedong’s favourite spirits brand eclipses western icons

Wang Yihe is a big fan of Moutai, the fiery Chinese liquor whose high price and popularity among the nation’s political elite have helped propel its maker to the peak of the country’s stock market.

The Shanghai investment firm owner consumes about 200 bottles a year of the premium-grain alcohol and has invested almost a third of his total assets in Shanghai-listed distiller Kweichow Moutai.

“I am going to hold on to my Moutai stock for the next decade because there are tens of thousands of drinkers like me in China,” said Mr Wang.

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