TikTok, the viral video app, will ramp up its spending “across all functions” in the US and is considering how to let its users shop directly from brands, according to a senior executive, as the platform tries to convert its enormous popularity with teenagers into revenue.
一名高管表示，广受欢迎的视频应用TikTok（抖音国际版）将加大在美国的支出，“覆盖各部门”，同时正考虑如何让用户直接向品牌购买。目前该平台正试图将其在青少年中的巨大人气转化为营收。
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