专栏美国

Bloomberg, Trump and the digital war for US voters

This week, Wall Street and Washington, DC, are buzzing about the power of money in politics. No wonder: Michael Bloomberg, the former New York mayor, has thrown his hat into the race for Democratic presidential nominee and plans to use his billionaire largesse to campaign.

Last Friday alone, Bloomberg reportedly spent about $30m on a blitz of television ads. This sparked a wave of furious anti-billionaire complaints from his rivals in the Democratic race (never mind that his TV ads are not very compelling).

But as political hacks pontificate about TV spots, there is another detail about the contest that has not received as much attention as it should: the ad money being thrown at digital platforms such as Facebook and Google.

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吉莲•邰蒂

吉莲•邰蒂(Gillian Tett)担任英国《金融时报》的助理主编,负责manbetx app苹果 金融市场的报导。2009年3月,她荣获英国出版业年度记者。她1993年加入FT,曾经被派往前苏联和欧洲地区工作。1997年,她担任FT东京分社社长。2003年,她回到伦敦,成为Lex专栏的副主编。邰蒂在剑桥大学获得社会人文学博士学位。她会讲法语、俄语、日语和波斯语。

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