The organisers of the Olympic Games have signed a record sponsorship deal with Coca-Cola and China Mengniu Dairy worth a combined $3bn, in one of the biggest ever corporate endorsements in sport.
On Monday, the US drinks maker and Chinese milk and yoghurts group will announce they will jointly sponsor the event between 2021 and 2032, a period covering six summer and winter games.
The move helps to secure the financial future of the world’s biggest sporting event into the next decade, and represents a show of co-operation between major US and Chinese companies amid trade tensions between the two superpowers.
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