We humans like to think of ourselves as reasoning beings, in contrast to other creatures — pigeons or mice, for example. Yet behavioural science debunks human exceptionalism. Often we act according to rules of thumb rather than rational calculation. In embracing this insight, economists are applying lessons long since learnt by advertisers and marketers, and demonstrated anew by digital businesses enticing us with just one more click and then another.
我们人类喜欢把自己想象成理性的存在，不同于其他生物——比如鸽子或老鼠。然而，行为科学推翻了人类例外主义的幻想。我们往往是根据经验行事，而不是理性盘算。接受这一观点的manbetx20客户端下载 学家们正在运用的，是广告商和营销者们早已知晓、又被吸引我们一次又一次点击鼠标的数字企业再次证实的理论。
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