Travel can narrow the mind. Misguided focus is the reason Thomas Cook may lose its independence. The UK company pioneered mass tourism in the 1800s, then led Brits into the era of cheap Mediterranean package holidays in the sunburnt sixties. Sticking with that formula in the noughties — and doubling down on bricks-and mortar travel agencies — blinded the group to growing digital competition. As a result, current management has a narrow focus too: survival.
旅行可能缩窄视野。错误的专注点是Thomas Cook或将丧失独立性的原因。这家英国公司在19世纪开创了大众旅游的先河，后来又在流行“美黑”的上世纪60年代引领英国人进入了到地中海享受廉价度假套餐的时代。在本世纪头10年坚持这一模式并加倍押注实体旅行社，导致该集团对日益激烈的数字竞争视而不见。结果是，当前的管理层也只看得见一件事：活下去。
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