More than half of all iPhones sold — in excess of 900m devices — are still being used today, Apple has disclosed.
The figure underpins the company’s greatest hope for a return to revenue growth: that more than 900m loyal customers will keep spending on apps, subscriptions and accessories, before eventually buying another iPhone.
But the statistic reveals Apple’s biggest challenge: people like using their existing iPhone so much that they do not want to buy a new one.
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