A few months ago I got an email from a 28-year-old entrepreneur about his tech company. His pitch was a model of clarity and brevity, devoid of PR-speak. He wrote about “aiming to replicate the success of online estate agent Purplebricks in an equally large, albeit more boring market: boiler installations.”
几个月前，一位28岁的企业家给我发了封邮件介绍他的科技公司。他的推销清晰而简洁，没有公关辞令。他在信中谈到，“目的是复制在线房地产经纪机构Purplebricks的成功，在一个同样广阔、只是更无聊的市场：锅炉安装”。
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