For business, the label “big” is like a target. Big Tech, Big Finance, Big Pharma, Big Oil, Big Food and the Big Four accountancy firms are in the sights of regulators and campaigners.
No wonder millennials are said to favour the freedom and autonomy of entrepreneurship and self-employment over the draw of full-time roles at consultancies and investment banks.
To counter that temptation, big companies are bending themselves out of shape to behave like smaller enterprises. They are encouraging