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JD.com joins China automated shopping push

Chinese consumers have embraced facial identification and mobile payments to buy everything from fast food to sex toys, drawn towards the efficiency and the novelty of semi-automated stores.

“Sometimes when you are in a bad mood, you just want to be able to get in and out without any hassle,” said Joyce Zhang, a teacher at a Beijing elementary school. 

Ms Zhang frequents one of 12 cashier-less locations opened by start-up Xiaomai. Customers scan bar codes on items using Tencent’s Chinese messaging app WeChat before paying with WeChat Wallet.

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