An US production company is closing in on a deal to buy the Chinese rights for the Forbes brand, for use in retail and entertainment businesses in Greater China.
Hong Kong-based Integrated Whale Media Investments (IWM), Forbes’ owner, says it is discussing a partnership with DMG Entertainment, an American company with strong Chinese links.
Under the arrangement, DMG will pay an undisclosed price to hold no more than 10 per cent of the Forbes company, whose media business boasts an audience of 6.2 million readers across its magazines and digital products.
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