Technology is changing how business school graduates land a job. A large number of start-ups are selling their services to campus careers departments — and many were founded by MBA alumni.
One example is Vmock, a CV feedback system that uses machine learning predictive analytics and artificial intelligence techniques to help MBA students write more effective résumés. Its algorithms compare students’ CVs with those created by thousands of successful job hunters. Each is awarded a percentile score for its perceived effectiveness and suggestions of possible improvements, such as rephrasing bullet points and grammatical corrections.
The company was founded in 2009 by Chicago-based Salil and Kiran Pande, who met after Salil graduated from the city’s Booth School of Business and Kiran was about to start at Northwestern’s Kellogg School of Management.