Fifa has secured crucial financial backing from Chinese smartphone maker Vivo in a €400m sponsorship deal, as western groups continue to shun the 2018 and 2022 World Cups.
According to people briefed on the deal, Vivo will pay about €60m-€70m a year to sponsor tournaments run by international football’s governing body, up until the 2022 World Cup in Qatar.
It becomes the third big Chinese company to sponsor the World Cup in the past year, after real estate and leisure conglomerate Wanda and consumer electronics brand Hisense.
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