苹果

Apple’s long-range bets take centre stage

With the near-term outlook on its core ranges of iPhones and iPads hazy, Tim Cook, Apple’s chief executive, was unusually open on a call with analysts about longer-range opportunities.

Top of his mind were Apple’s early forays into cars through CarPlay and the living room with Apple TV, as well as artificial intelligence and Pokémon Go-style “augmented reality”.

So far this year investors have focused narrowly on the iPhone’s growth — or lack of it. After iPhone sales fell 16 per cent in the quarter to March, Apple’s third-quarter results showed only a moderate improvement, with sales down 15 per cent albeit at the higher end of analysts’ expectations.

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