Uber, the controversial ride-hailing operator, has recruited a host of senior advisers including former European commissioner Neelie Kroes to help it navigate the many regulatory roadblocks it faces around the world.
Ms Kroes, a former competition and telecoms regulator, was a vocal proponent for Uber while in office and a well-known critic of efforts to ban the company in countries such as Germany.
Ms Kroes is to join a new public policy advisory board to help Uber fight its way through these issues. Its other members range from Ray LaHood, former US transport secretary, to Princess Reema Bandar al-Saud, an advocate for women’s employment and mobility in Saudi Arabia.
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