On a quiet afternoon this week, one female shopper was browsing through pricey handbags in Beijing’s largely empty Shin Kong luxury mall.
“I buy all sorts of brands — Louis Vuitton, Chanel, Prada, Gucci,” said the financial consultant. “Now the price of luxury products in China is much better than before but mostly, I buy them when I go abroad every year.”
She may be willing to splash out on big brand names at home and abroad, but Chinese shoppers like her are becoming scarcer. The effects of a government crackdown on expensive gift-giving and the deceleration in the economy are being compounded by changing consumer tastes.
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