From Uber ratings to credit scores, the world has increasingly grown comfortable with the idea of assigning grades to human character. Behavioral quantification has become ever more fine-tuned, with online services using big data to predict recommendations and personalise the upsell.
从优步(Uber)评分到信用评分，世界已日益适应给人的品性打分的观念。行为量化日益精确，网络服务使用大数据来预测该推荐什么和进行个性化的向上销售。
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