Xiaomi is targeting Brazil for its first smartphone launch outside Asia, amid signs of a slowdown in its home market of China.
The five-year-old company, which was valued at $45bn in a funding round late last year, will sell its Redmi 2 device in Brazil from next week for R$499 ($160), which Xiaomi said was up to half the price of comparable smartphones from rivals such as Samsung and Motorola.
Hugo Barra, the former Google Android executive who now leads Xiaomi’s global expansion, announced the launch in a São Paulo shopping mall.
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