Procter & Gamble became the latest multinational company to face scrutiny from the Chinese authorities after the Shanghai government imposed a fine for what regulators said was false advertising.
The Shanghai Municipal Administration of Industry and Commerce imposed a Rmb6m ($958,000) fine, described by state news agency Xinhua as the largest of its kind on record in China
The Shanghai watchdog said the brand overstated some claims about its Crest toothpaste and digitally altered images used in advertising to make teeth look whiter.
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