How to make steady money making smartphones, when you are not Apple? It is a puzzler. It looked as if Samsung had it figured out. In its third quarter, however, mobile sales fell 15 per cent and profitability collapsed. It could be cyclical – or, like Motorola, Nokia and BlackBerry before it, Samsung may have lost its grip on a slippery market.
怎样才能通过生产智能手机实现稳定盈利——如果你不是苹果(Apple)的话？这是个难题。有一阵，三星(Samsung)貌似找到了答案。然而，三星第三季度移动设备销售下降了15%，利润率暴跌。这可能是周期性的——但也可能像之前的摩托罗拉(Motorola)、诺基亚(Nokia)和黑莓(BlackBerry)那样，三星失去了对这一多变市场的把握。
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