智能手机

Lex_Smartphones: second-place blues
Lex专栏:三星应当仿效苹果


苹果拥有智能手机市场“常胜”战略:少量产品型号、稳定售价、不断增加功能和大量广告。三星为什么就不能学一学呢?

How to make steady money making smartphones, when you are not Apple? It is a puzzler. It looked as if Samsung had it figured out. In its third quarter, however, mobile sales fell 15 per cent and profitability collapsed. It could be cyclical – or, like Motorola, Nokia and BlackBerry before it, Samsung may have lost its grip on a slippery market.

怎样才能通过生产智能手机实现稳定盈利——如果你不是苹果(Apple)的话?这是个难题。有一阵,三星(Samsung)貌似找到了答案。然