WPP

Lex_WPP: buying in bulk
Lex专栏:WPP不必加入收购战


广告业整合不会因阳狮宏盟的合并失败而告终。作为manbetx app苹果 营收最高的广告公司,WPP是否该出手收购同行?鉴于集团旗下子公司业绩尚好,对行业并购暂可作壁上观。

How WPP chief executive Sir Martin Sorrell must have enjoyed that Friday back in May. As Publicis and Omnicom scrambled to explain why theirmerger failed, Sir Martin could sit back. WPP would remain the world’s largest advertising agency by revenues, and his two biggest rivals had been distracted for almost a year by a now-defunct tie-up. And over the 10 months that Publicis and Omnicom fiddled around trying to close the deal, WPP shares outperformed them both. Delicious.

WPP集团首席执行官马丁•索瑞尔爵士(Sir Martin Sorrell)该多么享受5月的那个周五啊。当阳狮(Publicis)和宏盟(Omnicom)忙于解释他们的合并为何失败时,索瑞尔可以松一口气。WPP集团仍将是manbetx app苹果 营收最高的广告公司,而它的两大竞争对手近一年来都因为一笔最终落空的合并交易而分心。而且在阳狮和宏盟折腾着试图完成这笔交易的10个月里,WPP的股价跑赢了它们。妙极了。

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