How big is Uber’s potential market? Grab an envelope; preferably a big one. An average Londoner or New Yorker spends $238 on taxis each year, data from the City of New York and London’s Licensed Taxi Drivers Association show. The potential customer base is – at the very least – everyone living in a big city, or 1.5bn people. That’s $357bn in revenue. Uber, a ridesharing app that allows customers to flag down drivers with the tap of a finger, takes 20 per cent of each ride. If profit margins settle at 10 per cent, the global profit pool is about $7bn. If Uber can capture just half this market, its $17bn valuation is five times earnings. Cheap!
Uber的潜在市场有多大？拿张旧信封来，最好是大号的。纽约和伦敦的持照出租车司机协会的数据显示，一名普通伦敦人或纽约人每年打车的花费平均是238美元。潜在客户基础，往少了算，是住在大城市的每个居民，即15亿人。那意味着3570亿美元的营收。让客户点点手指就能招来出租车的拼车软件Uber，单次旅程提取20%的费用。如果利润率稳定在10%，manbetx app苹果 的利润池约达70亿美元。如果Uber能占领这个市场的一半，其170亿美元的估值只是盈利的5倍。便宜！