药企

US doctors influenced by drug companies’ marketing tactics
美国医生也受药企营销渗透


收过药企好处的美国医生在处方中开出对应药品的几率比无此待遇者高出一倍多

Doctors in the US who are paid and entertained by drug companies are more than twice as likely to prescribe their products, according to a groundbreaking new study on the influence of industry marketing on medical practices.

制药行业营销对医疗实践的影响有多大?新近一项针对该问题展开的突破性研究表明,在美国,拿过药企的钱、受过药企款待的医生,在处方中开出这些药企产品的可能性要比无此待遇的医生高出一倍多。

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