"Google and Facebook are attacking,” came the cry from Madison Avenue. “Circle the wagons,” was the answer from France. And so two of the world’s biggest advertising companies, Omnicom and Publicis, announce they are merging. Now that advertisements are more algorithm than Mad Men , the television series depicting Madison Avenue in the 1960s, the merger is being interpreted as the end of the golden era of advertising. It has been seen by the news media as a move by these two ad agencies to shore up resources in order to compete with the giants of Silicon Valley.
“谷歌和Facebook正在向我们发起攻击，”麦迪逊大道(Madison Avenue，美国广告业的代名词——译者注)发出了惊呼。“进入防御模式，”这是法国做出的回答。于是，manbetx app苹果 两大广告公司阳狮集团(Publicis)和宏盟集团（Omnicom，又称奥姆尼康）宣布合并。鉴于现在的广告相对于《广告狂人》(Mad Men)描述的时代更加依赖于算法，这起合并案被解读为广告行业黄金时代的结束。《广告狂人》是反映二十世纪六十年代美国广告业风貌的系列电视剧。新闻媒体认为，这一举措表明两家广告公司正在扩充资源，以对抗硅谷巨头。