苹果

Inside Business: Real innovation needed to juice returns
苹果发债能讨好股东吗?


FT美国西海岸主编沃特斯:苹果公司的投资者唯一真正关心的问题是:面对日趋激烈的竞争对苹果现有重磅产品利润空间的挤压,苹果将如何应对?

What would Steve Jobs have made of the latest steps taken by the heirs to his iEmpire? The very idea that financial engineering might be part of the answer to Apple’s stock market funk would have been anathema to the great innovator. But that is what it has come to: like the rest of Silicon Valley, Apple is beating a path to the bond markets to juice its returns.

如果史蒂夫•乔布斯(Steve Jobs)在天有灵,他会如何看待自己的继任者最近的举动?面对苹果(Apple