苹果

Apple in struggle to regain its product bite
苹果面对“保鲜”难题


像去年那样频繁推出新品,会降低苹果的规模效应,并挤压利润率。但从去年秋天至今,CEO库克的道歉次数已超过他推介新品的次数。投资者们正在失去耐心。

Apple’s share price was just above $200 in late January 2010 when Steve Jobs took to the stage to unveil the iPad. Any investors who bought the stock then and held it since would have almost doubled their money, a better return than investing in any other large US technology company besides Amazon.

2010年1月末,当史蒂夫•乔布斯(Steve Jobs)走上讲台,为iPad揭幕时,苹果(Apple)股价仅略高于200美元。当时买入苹果股票的投资者,如果持有至今,能获得将近一倍的回报,回报率高于包括亚马逊(Amazon)在内的所有其它大型美国科技公司的股票。

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