Apple has given in to intense pressure from Chinese state media about its customer service practices, apologising to consumers in its second-largest market.
In a notice on Apple’s Chinese homepage , chief executive Tim Cook admitted that a lack of external communication had led to a perception that Apple was “arrogant” and did not value consumer feedback. He made “sincere apologies” for what he called “misunderstandings” and stressed Apple's “immense respect” for China.
The Chinese media attacks began in mid-March, when a flagship news show on China Central Television accused Apple of discriminating against Chinese customers with its after-sales service.
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