Pernod Ricard, the second biggest distiller, is set to report an annual fall in Scotch sales in China after years of growth, suggesting Chinese frugality is undermining one of the UK’s export successes, writes Louise Lucas.
Spirits makers have been touting growth in China in particular and Asia in general as western European sales stutter.
Pernod Ricard, the Paris-headquartered maker of Chivas Regal, is holding a conference in Beijing in May. China contributes 14 per cent of sales and a far bigger slice of profits.
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