FT商学院

Entrepreneurs think outside the box for beauty business
商学院学生开辟新营销模式


两名哈佛商学院学生在校期间合创一家公司,每月向美欧客户寄送一个内含各种化妆品小样的礼盒,通过让消费者试用样品,为品牌吸引新顾客。

When Katia Beauchamp and Hayley Barna met as twentysomethings on their first day at Harvard Business School they had no plans to create a global beauty business. They had more pressing concerns as they had almost immediately to co-ordinate a spring holiday to Mexico for 50 of their classmates.

当凯蒂娅•比彻姆(Katia Beauchamp)和海利•巴尔纳(Hayley Barna)在进入哈佛商学院(Harvard Business School)的第一天碰面时,她们还只是二十几岁的年轻人,从没想过要创办一家国际化妆品公司。当时她们手头有更急迫的任务——两人几乎必须马上为50位同学协调安排一次赴墨西哥的春游。

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