Twitter unveiled a new automated advertising technology that promises to unlock the moneymaking potential of the microblogging site.
The development of a Twitter ads API, or “application-programming interface,” satisfies a long-awaited desire of advertisers to increase and improve the reach of their marketing messages to Twitter’s 200m active users.
A similar technology launched by Facebook in 2010 helped that social network reach more than $3bn in revenues the following year, with analysts estimating the system generates roughly 60 per cent of the company’s revenues.
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