Giving away free samples has long been a trick of food entrepreneurs who want to create a buzz around their new recipes, from hempseed granola bars to pecan-bacon cookies. But the makers of a new line of Indian-American hot sauces plan to take the concept a step further – by infiltrating the cafeterias of Silicon Valley technology start-ups to put free bottles of Spicy Mango and Cilantro Mint Chili sauce on every table.
赠送样品一直是食品生产商试图为新产品造势时所采取的办法,例如免费试吃火麻仁燕麦卷或者山核桃培根饼干等等。 但是一家生产出一系列融合印度与美式风味的新型辣椒酱的企业计划把免费品尝的策略向前推进一步————把免费的瓶装辣芒果酱和芫荽薄荷辣椒酱悄悄送入硅谷初创科技企业的内部餐厅,摆上其中的每一张餐桌。
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