The word “bespoke” is more usually associated with Savile Row than skincare but beauty brands are increasingly turning to made-to-measure ingredients to tackle age-old problems.
Robert Langer, a chemical engineer and institute professor at the Massachusetts Institute of Technology, is a founder of the company Living Proof, which aims to rethink approaches to beauty challenges such as frizzy hair and wrinkles through craftsmanship at the molecular level.
Langer was approached in 2004 by Jon Flint, a venture capitalist whose interest in beauty was piqued after reading about the lack of innovation in the industry.
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