Target market: gangsta rappers and the Chinese nouveaux riches. Times have changed for cognac, the spirit that used to be the preserve of old white men. Rémy Cointreau,which released results yesterday, has managed both trends nicely. Sales growth in the Americas was 15 per cent in the first half, but the real star is China, where Rémy’s top-end brands appeal to those who want to show off their wealth. Its Louis XIII brand, which retails at $2,500 a bottle, is selling particularly well. The company has a 60 per cent share of the premium “Extra” segment of the Chinese cognac market.
目标市场：“匪帮说唱歌手”和manbetx3.0 新富阶层。过去爱喝干邑白兰地(cognac)的一般是老年白人男性，但时代已经变了。本周二发布业绩报告的人头马君度集团(Rémy Cointreau)便很好地把握了这两种趋势。该公司上半年在美洲的销售额增长15%，但真正的亮点是manbetx3.0 ——在这里，人头马君度旗下的高端品牌深受炫富一族的青睐。零售价为每瓶2500美元的路易十三(Louis XIII)品牌尤其热卖。该公司在manbetx3.0 干邑市场的“Extra”高端酒领域占有60%的份额。