企业管理

Big Pharma should heed the lesson of Hogwarts
制药商应向出版商求教


制药公司忽视了一些畅销书出版商所必须遵循的法则:一是不要相信你自己的宣传;二是不要认为你的成功是理所当然的;三是要分散投资。

Harry Potter and Viagra have more in common than you may imagine. They came to market within a year of each other in the late-1990s; they enjoyed enormous s